After losing share to imports, General Motors under then CEO Smith launched a revolutionary plan--the Saturn car accompanied with breakthrough ideas; no haggle pricing, no-work-rules union environment, singular dedicated production facility, promises of evolutionary design, friendly dealer customer service, and a cult-like individuality. It was loved by the public: this small-car business plan was a good idea! But there are a million good ideas in the world. What separates good ideas from meaningful results is the attention to execution, and in this specific case within the mind-boggling bureaucracy and old-think atmosphere of GM, a ferverent dedication to continued isolation. GM had a good idea, and-not unexpected-lousy execution (more on this on page 2). Tata has a great idea in the launch of it's $2500 Tata-nano. I'm willing to bet that the clear thinking Tata company will radically outperform GM's execution; they'll stick to their plan, improve it incrementally as is appropriate, and be highly successful.